Top Gear has produced plenty of memes for the automobile-loving TV watcher, but few had the reach and recognition of Jeremy Clarkson’s face inflating behind the wheel of an Ariel Atom. The ...

The off-road Atom. Although there’s more to the Nomad than taking an Atom, raising the suspension and bolting on a set of knobblies. Although that is exactly where Ariel started. They tested it, they ...

Simon Saunders, director of Ariel, told Autocar that back when the company was only making the road-focused Atom, an American called the company asking for an Atom with “about three feet” of ...

Land Rover’s ultimate Defender takes on Ariel On and off-road test of two mega machines Which is the ultimate wilderness weapon? As I take off, I realise this could be the longest jump I’ve ever done.

The newest Ariel Nomad, Britain’s take on an ultra-light, ultra-fast off-roader, is now in its second iteration. The changes are significant. In fact, Ariel says that just three parts were carried ...

Remember the Ariel Atom? This is its crazy, backwoods, dirt-driving cousin, the Nomad. It weighs 1,680 pounds and has a rear-mid-mounted 230-hp transverse four spinning grippity Geolander tires. Yes, ...

According to Henry Siebert-Saunders, its creator at the Ariel Motor Company, the new Nomad R is like its “standard” off-roader sibling turned into a tarmac-spec WRC car. Except that it’s a lot more ...