Grylls began using a Gerber knife on the program this spring. And this fall, Gerber is launching the Grylls-endorsed "Survival Series" of products, including knives, survival kits, even a machete.

So when Gerber reached out to let us know you could now custom-order select Gerber knives and multi-tools easily right on its website, we figured our audience would be as excited as we were.

Gerber knives unveiled its newest automatic folder, the Empower series, at SHOT Show 2018. (Photos by Matthew Cox/Military.com) LAS VEGAS -- Gerber knives unveiled its newest automatic folder at ...

Gerber Legendary Blades is seeing high early sales of its Bear Grylls line of products, and expects to launch another group of knives in October.