Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most B2B brand and marketing experts agree that a solid positioning statement and brand ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042 and in today's dynamic and interconnected world, diversity ...

Opinions expressed by Entrepreneur contributors are their own. Qualitative research has become an integral part of market research in the past few decades. Businesses have recognized the value of ...

In the first episode of FTSE Russell Convenes, Season 4, Michael Brandt, Professor of Finance, Duke University at The Fuqua School of Business, discusses the importance of market structure and time ...