Beyond the chamois and lycra, though, each of these companies has a compelling story. These are true brands. They are unique in their values and principles. Their founders have strong personalities.

Ogden • At around noon on a sunny spring afternoon, the halls and lobby of the bright industrial office building in west Ogden teem with people in Lycra cycling clothes, walking their carbon-framed ...

I can’t believe someone made a documentary out of this. But I’m happy they did. MAMIL’s are the oft-ridiculed cycling world sub-culture characterized by men in bright-and-tight lycra who speed around ...

Forbes contributors publish independent expert analyses and insights. Allison Olmsted covers lifestyle for active women as The Gear Diva. Bicycle sales have exploded across just about every category ...

'I've been riding here for 20 years and it's always been this little oasis of safety, now we've got people who aren't cycling at all and can't exercise like they used to', says Lowell - Paul Grover An ...

Carlos Morales has had a lot of careers: audio-visual engineer, event planner, journalist and small businessman. In a few weeks, you can add movie star. The 58-year-old owner of Stan’s Bike Shop in ...