Just like a catchy Spanish tune, Medalla Light beer's campaign turns repetitive idioms into hilarious hits. At the heart of the campaign is the use of quintessential Puerto Rican phrases such as "thru ...
Boricua identity is rooted in ancestry, culture, and resilience, yet shaped by colonization, migration, and diaspora tensions ...
"Perreo." “Jurutungo.” "Güira." "Jevo." "Lambeojo." "Juyilanga." These distinct Puerto Rican words — which are used casually and mostly have humorous connotations — are part of a long list of terms ...
Global superstar Bad Bunny is doubling down on his commitment to create music that authentically represents and speaks directly to Puerto Ricans. The Grammy-winning artist, whose real name is Benito ...
Rafael Ithier, the founder and bandleader of El Gran Combo de Puerto Rico, has died at 98, leaving an unparalleled legacy in ...
SAN JUAN, Puerto Rico — During the first week of Bad Bunny’s historic residency, fans sported outfits inspired by Puerto Rican folkloric culture, including straw hats known as “la pava” and ...
In 40 minutes, the former grocery bagger from Puerto Rico will try on outfits worth thousands for the cover of this magazine. In 12 hours, he will be photographed embracing the world’s highest-paid ...