Explore Ad Age Brand Report—the biggest companies, ranked by total marketing spend across the U.S. and worldwide—in Ad Age’s ...
Arthur Sadoun on how AI is helping Publicis win accounts without pitches and raise its 2025 forecast
Fifty percent of the reviews Publicis Groupe won in the past six months were secured without a pitch. By. Brian Bonilla ...
As audiences seek cost-effective entertainment, free ad-supported streaming TV (FAST) is becoming a household staple.
More procurement executives are showing up in and around ad industry events such as Advertising Week New York as they seek to ...
Uncommon’s campaign compiles 49 overused marketing terms in a most unscientific periodic table.
Expanded data and rankings from Ad Age’s Brand Report. Top 50 U.S. advertisers and world’s top 50 advertisers, downloadable ...
Key stats from Ad Age’s Brand Report. The 50 biggest companies in the U.S. and the world, ranked by total marketing spend.
Three over-the-top entrepreneurs take center stage in fresh films for the “Change Your World” campaign.
To cut through AI hype, brands should stop explaining and start creating tangible, human-centered experiences that build ...
Trend forecasting adds value only when brands apply it with clear intent, diverse sources and human-led analysis.
Key stats from Ad Age’s Brand Report. Overall ad spending growth over time for the biggest advertisers in the U.S. and the ...
Marketer profile with key facts on Apple including advertising spending back to 1979.
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