toolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck out and hit upon a few leads that might need our services.

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth ...

If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And ...

Our US Agencies Benchmarking Report was released just a few weeks ago and it is filled to the brim with interesting insights into the B2B landscape. And if you’re on the hunt to find out which ...

Experienced marketers know that your chances of converting a prospect to a customer at their first interaction with your brand are extremely low. There are exceptions to this, but they generally exist ...

Our 2025 US Agencies Benchmarking Report was jam-packed with insights. To conclude our blog series, we are breaking down the top specialism featured in the report: brand. Find out the top B2B brand ...

Inspired by Forrester’s recent 2026 predictions, I wanted to reflect on what we’re seeing at Green Hat and share my own view on what will define B2B growth next year in APAC. In 2026, I believe B2B ...

The Global ABM Conference opened with a warm welcome from our B2B Marketing CEO, Richard O’Connor, who reminded delegates that ABM is now a driving force of commercial growth and business ...