A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling ...

The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly ...

The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.