Whether the ‘more with less’ mentality is positioned as a challenge or opportunity, is half the battle for B2B marketers ...

OpenAI is launching its first “large-scale” brand campaign for ChatGPT today (28 September), focusing on the personal ...

Ensuring the CFO sees marketing as “growth insurance” rather than an expendable cost won’t come from grand gestures, but a series of deliberate, compounding moves that prove its value.

Whether its introducing a CMO or hiring your first chief growth officer, changes at the top of B2B brands go deeper than pure ...

The insight group, known as The Think Party, will focus on the future of socialisation, to allow the brands involved to see ...

SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.

Flutter UK and Ireland, owner of Paddy Power, has promoted Michelle Spillane from MD of marketing to MD of Paddy Power Online ...

The Talent Trailblazer Award, which is a partnership between Marketing Week and the Advertising Association, recognises ...

Period care brand Here We Flo is partnering with Chelsea FC Women in a bid to tackle stigma and raise brand awareness through ...

Creator content on social media is becoming ever more important in marketing strategy, with 92% of brands using it in ads and ...

Ticketmaster will change how it communicates ticket prices to customers following a CMA investigation into the shambolic ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...