The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

One of the main reasons for the flood of rubbish ads is that nearly all advertising online is now automated. For example, in ...

Discover how this versatile format can elevate your brand's narrative -- from showcasing sequential stories to highlighting ...

Comparative advertising’s primary goal is to showcase how a product excels over competitors. By pointing out specific ...

The e-commerce landscape is in a perpetual state of evolution, requiring brands to continuously adapt their strategies to ...

Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...

A white paper developed by industry leaders and academics has found that advertising has lost its unique selling proposition ...

The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich ...

YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.

Topics at the online advertising trade fair and conference: artificial intelligence everywhere in the advertising value chain ...

Creature Comforts A regular on the Best Ads of All Time lists, this campaign is the one of my personal inspirations. It was ...

1. Four Examples of the Direct One-Shot Approach Auran Games, maker of Trainz, has sold over one million copies of the game since 2001. Its customer base learns about the program through gaming news, ...