Automate the right message to the right customer at the right time to drive increased visits, higher average checks and ...

The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Discover how this versatile format can elevate your brand's narrative -- from showcasing sequential stories to highlighting ...

District Judge Barney McElholm has said that it is 'ludicrous' that the maximum sentence he can impose for possessing ...

A 2022 study found that on Facebook, nearly one-third of advertisements were irrelevant. Read more at straitstimes.com.

The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich ...

YouTube's AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.

1. Four Examples of the Direct One-Shot Approach Auran Games, maker of Trainz, has sold over one million copies of the game since 2001. Its customer base learns about the program through gaming news, ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

Democratic presidential nominee Kamala Harris warned in an ad that Project 2025 would harm Black Americans at the voting booth. Is it accurate?

A recent report from Cybersecurity for Democracy looked at Meta's ads library and found that a majority of ads that linked to ...

Yale SOM’s Deborah Small and her co-authors examine how people judge the ethical acceptability of ads for charities, and find ...