Lionsgate, the studio behind popular films series’ like The Hunger Games and John Wick, recently announced it’s letting a startup mine its catalog works with the goal of creating an AI model capable of creating storyboards and other pre- and post-production work.

Entertainment giants Lionsgate are partnering with artificial intelligence (AI) company Runway to allow a new AI model to be trained on their extensive film and TV archive. Lionsgate, the studios behind series such as The Hunger Games and John Wick, will benefit by being able to use the resulting AI technology in future productions.

In return for allowing AI video company Runway access to its content catalog, Lionsgate will get a custom AI model.

The studio recently distanced itself from a Megalopolis trailer full of chatbot-generated quotes, but its new deal with Runway suggests it'll be embracing AI more openly in the future.

The studio behind the “John Wick,” “Hunger Games,” and “Twilight” franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.

In a significant move, Lionsgate and the video-focused artificial intelligence research firm Runway have inked a deal that will see Runway train a new generative AI model on Lionsgate content, and will see the entertainment company use the tech as it produces future film and TV projects.