Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

In an age where competition is rife, companies enhance their effort in finding ways to leave an imprint on their target audience. One of the most valuable advantages for accomplishing this is linked ...

The intersection of Black pop culture and luxury brands marks a significant shift in high-end industries. What began as ...

So it's somewhat surprising that the brand is ditching the rings for a new EV brand.After months of rumous, Audi has unveiled ...

The beloved coffee chain has officially unveiled its new holiday cup mere days after it revealed that it would be adding a ...

These two Red Dot awards add to the other 2024 accolades won by Bombardier for its new brand image, including awards by Graphis Design, Brand Impact and Transform North America.

Ecco has been working for the past few years with up and coming and elite designers to attract younger and fashion-forward ...

Businesses previously geared toward a middle-aged audience might have to revamp their branding design to appeal to a younger, but still serious-minded, crowd. For businesses that want to succeed ...

Thomas Pigeon is a name synonymous with innovation and storytelling in the branding world. Despite academic struggles in his ...

Kapsis was in a student co-op program for GM Holden in Australia from 2009 to 2012. She then ran a small business called The ...

The design community fêted the arrival of the brand’s warm minimalist outpost with drinks, cheer, and plenty of covetable ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.