Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

WPP’s VML has reorganized its design efforts under a unit called Brand Design at VML which aggregates the agency’s capabilities in design positioning, visual and verbal identity systems ...

The tagline is set in Helvetica Neue Extra Black Condensed. To provide a cohesive, strategic approach to branding, please always use approved artwork that is provided. Do not under any circumstances ...

The intersection of Black pop culture and luxury brands marks a significant shift in high-end industries. What began as ...

Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.

This sought-after recognition celebrates the exceptional design and creativity of Bombardier’s newly introduced brand ...

Businesses previously geared toward a middle-aged audience might have to revamp their branding design to appeal to a younger, but still serious-minded, crowd. For businesses that want to succeed ...

The design community fêted the arrival of the brand’s warm minimalist outpost with drinks, cheer, and plenty of covetable ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.