Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after ...

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...

Cola’s Utsav Packs to create unique “Festicons” by choosing a festive persona and Diwali icon, which Google Gemini turns into ...

Alphabet Inc.'s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its ...

Artificial intelligence is now part of advertisers' arsenal, and some are using it to blur the line between newscast and ...

Google's new AI mode causes consternation among publishers. Especially B&T, given our recent migration from Ask Jeeves.

In the world of online advertising, demand-side platforms are in the midst of a price war, and Google (GOOG) (GOOGL) is the latest to ease costs on its ad tech, according to a Thursday report by Ad ...

Ben Khalesi covers the intersection of artificial intelligence and everyday tech at Android Police. With a background in AI and data science, he enjoys making technical topics approachable for those ...

Overview AI tools improve marketing efficiency through automation and predictive analytics.Platforms like Jasper, Copy.ai, ...

In today’s India, few ad film directors use the camera to shape entire campaigns. Their names have become shorthand for ...

PayPal announced on Wednesday a new multi-year partnership with Google that will see the payments giant using Google’s AI technology to create new AI-powered shopping experiences. PayPal’s solutions, ...