Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after ...

What is Boost Ads? How Boost Ads Became the Best Google Ads Agency in India: A Success Story of Strategy and Innovation ...

Cola’s Utsav Packs to create unique “Festicons” by choosing a festive persona and Diwali icon, which Google Gemini turns into ...

Alphabet Inc.'s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its ...

Google's new AI mode causes consternation among publishers. Especially B&T, given our recent migration from Ask Jeeves.

Meta ads work best for ecommerce when you need to generate awareness and create desire for products people didn’t know they ...

Overview AI tools improve marketing efficiency through automation and predictive analytics.Platforms like Jasper, Copy.ai, ...

PayPal announced on Wednesday a new multi-year partnership with Google that will see the payments giant using Google’s AI technology to create new AI-powered shopping experiences. PayPal’s solutions, ...

In the world of online advertising, demand-side platforms are in the midst of a price war, and Google (GOOG) (GOOGL) is the latest to ease costs on its ad tech, according to a Thursday report by Ad ...