The spot directed by Oscar-winner Taika Waititi starts with a taste test and ends with ice bear love.

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to ...

When the New England Patriots and Seattle Seahawks face off in Super Bowl LX, they'll be giving fans a thrilling quarterback ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.

Pepsi executives created a very clever ad for Super Bowl XI that pokes fun at both Coke and pop culture in a funny way.

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s ...

Today, PEPSI® rewrites cola history and challenges America to rethink its favorite cola with the unveiling of its Super Bowl LX spot, "The Choice," directed by Academy Award®–winning filmmaker Taika ...