New research from University College London and the University of Florida suggests that the number of people in the U.S. who read for pleasure is declining Carly Tagen-Dye is the Books editorial ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...