Google's AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data. 43% of AI Overviews link back to Google's search results. Longer search queries ...

Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Google’s AI Overviews have taken over the experience of Search in many ways, and now Google is looking to expand the prominence of links in these summaries, but those links aren’t going to other ...

Starting today, Google LLC’s search engine platform will provide direct links to cached articles within The Internet Archive‘s Wayback Machine, adding historical context to user’s search results. It’s ...

It is well understood that social media algorithms have fueled, and in fact amplified, the spread of misinformation throughout society. Under legal arguments based on the first amendment and populist ...

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Sam Altman’s OpenAI unveiled a test version of its highly anticipated AI search engine on Thursday in a direct challenge to Google’s dominant hold over the online search market. Dubbed “SearchGPT,” ...