To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

Low-value, duplicative content drags down visibility. Break free from content-only SEO and build a smarter approach to AI-era ...

Effective use of generative AI (GenAI) can streamline your company’s FinOps, creating a more efficient and reliable financial ...

To ensure that their endeavours are not seen as profligate or whimsical, elected officials, planning teams and city ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

KPI Green Energy secures a ₹3,200 crore finance facility from SBI to develop solar and hybrid power projects in Gujarat, ...

The way your organization manages its risk tolerance and regulatory factors are key performance indicators (KPIs) for assessing your cybersecurity posture. The most critical KPI is the specific time d ...

KPI Green Energy said the sanction highlighted the confidence of India’s largest public sector bank in KPI Green Energy’s ...

KPI Green Energy raises Rs 670 crore via India’s first externally credit-enhanced green bonds with 65% GuarantCo backing.

The shift toward on-demand traffic models is reshaping the economics of marketing. Instead of relying on expensive auctions ...