One of the biggest sneaker free agents in many years is officially off the market. Kyrie Irving has signed a footwear and apparel deal with the Chinese brand ANTA. Last month, FanNation Kicks broke ...

The number of NBA players with their own signature sneaker lines is proliferating. This phenomenon is occurring at the same time as the sneaker industry becoming more globalized than ever. Even though ...

KICKS CREW, the leading global digital marketplace for sneakers and apparel, is proud to announce its official partnership with global performance footwear brand Serious Player Only. Founded in 2022, ...

Austin Reaves has become one of the most important and popular Los Angeles Lakers players during his time with the team and his newfound fame and on-court playstyle has led to several endorsement ...

In 2012, the three-time NBA champion launched the Way of Wade brand, alongside Li-Ning, a Chinese athletic apparel and footwear brand founded in 1990 by Olympic champion gymnast Li Ning, its website ...