Image, marketing everything for NFL rookies Published: Jul 10, 2008 at 05:39 AM ... It's not necessarily immediate, but has long-term implications. It's difficult to build, and simple to destroy.

As marketers dive into AI image generation, one of the chief brand concerns is how to be ethical and transparent.

For more than three decades, the Key Art Awards have honored the art behind the business of movie marketing. By S.V. McKim, The Associated Press (This article was originally published in the 2006 ...

Personalization, long a holy grail in marketing, hasn't developed much further than differing H1s and hero images in landing pages, but generative AI tools can make personalization much deeper. We all ...

How Insensitive Marketing Can Kill Your Brand Image. ByCarmen Morris. Share. Save. Leadership Diversity, Equity & Inclusion. ... Consumers have long demanded more diversified marketing, ...

Image Credits:Maxx-Studio (opens in a new window) / Shutterstock (opens in a new window) Ad Tech Is Dead, Long Live Marketing Tech. Bill Bourdon. 6:00 AM PDT · May 14, 2015.

Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the ...

Papa John's, which has had founder John Schnatter at the center of its logo and in TV ads, plans to pull his image from its marketing after reports he used a racial slur.

Inbound marketing strategies, like SEO and social media marketing, are effective in producing a slow build of results, but for my money, there’s no better long-term strategy than content ...