Image, marketing everything for NFL rookies Published: Jul 10, 2008 at 05:39 AM ... It's not necessarily immediate, but has long-term implications. It's difficult to build, and simple to destroy.

For more than three decades, the Key Art Awards have honored the art behind the business of movie marketing. By S.V. McKim, The Associated Press (This article was originally published in the 2006 ...

As marketers dive into AI image generation, one of the chief brand concerns is how to be ethical and transparent.

How Insensitive Marketing Can Kill Your Brand Image. ByCarmen Morris. Share. Save. Leadership Diversity, Equity & Inclusion. ... Consumers have long demanded more diversified marketing, ...

Personalization, long a holy grail in marketing, hasn't developed much further than differing H1s and hero images in landing pages, but generative AI tools can make personalization much deeper. We all ...

Image Credits:Maxx-Studio (opens in a new window) / Shutterstock (opens in a new window) Ad Tech Is Dead, Long Live Marketing Tech. Bill Bourdon. 6:00 AM PDT · May 14, 2015.

With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision makers, and drive long term growth.

Papa John's, which has had founder John Schnatter at the center of its logo and in TV ads, plans to pull his image from its marketing after reports he used a racial slur.

Marketing Tahoe is a tough and expensive venture. We all see it locally, as Lake Tahoe marketing dollars are thrown into mainstream media, then pulled back when budgets shrink Serving Lake Tahoe ...