The spot directed by Oscar-winner Taika Waititi starts with a taste test and ends with ice bear love.

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to ...

When the New England Patriots and Seattle Seahawks face off in Super Bowl LX, they'll be giving fans a thrilling quarterback ...

Progresso Soup Drops sell out again and The North Face wins with Alex Honnold—plus, why it was a bad week for Amazon and ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history.

Pepsi plays with soda lore in its Super Bowl LX spot “The Choice,” staging a blind taste test where a polar bear unexpectedly ...

See Michelob's new spot, a cola-loving polar bear in an existential crisis, a wink to the Kardashian curse and a KPop Demon Hunters' star.

Even if you're not excited about the football game or even the halftime show, many people tune into the Super Bowl every year ...