Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...
BACKGROUNDAutomated text analysis is widely used across the social sciences, yet the application of these methods has largely proceeded independently of qualitative analysis. OBJECTIVEThis paper ...
The process of development of a Dutch smoking prevention project is described. An essential feature of the project is the combination and interaction of qualitative and quantitative research methods.
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