In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers optimize ...

With Demand-Side Platforms (DSPs), RTB AdNetworks connect the supply of a publisher with advertisers' demands. This sophisticated automation guarantees and enhances performance in media trading; ...

Carol Yeppes/ AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in ...

We came across a bullish thesis on AppLovin Corporation (APP) on Substack by Jimmy Investor. In this article, we will ...

RENO, Nev., March 12, 2025 (GLOBE NEWSWIRE) -- GeeMee is a pioneering advertising platform that empowers advertisers and ...

Adam Engst explains how to determine whether any apps on your iPhone may have been unintentionally sharing your location with ...

Introduction AdOps, short for Advertising Operations, plays a critical role in the digital advertising ecosystem. By managing ...

Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Discover how AI can eliminate data frustrations, uncover valuable insights, and simplify reporting for stakeholders. With ...

The legal filing by the plaintiffs, the United States Department Of Justice and State Attorneys General, argue that Google ...