The digital banner ad, which first appeared three decades ago, has undergone numerous transformations. Industry veterans ...

These ads provided a straightforward way to reach a broad audience and measure engagement, laying the groundwork for contemporary digital advertising strategies. While the basic concept of the banner ...

When banner ads were introduced in 1994, pundits proclaimed that this new approach to advertising was going to ruin the world ...

Companies advertise on these devices with text ads (via SMS), banner advertisements, other display ads, and videos. Advertising may also be found when using downloaded apps, including mobile games.

As digital advertising celebrated a significant milestone last week – no less than the 30th anniversary of banner ads – it’s worth reflecting on how a simple rectangular advertisement ...

Ahead of this week’s election, our readers submitted campaign pins and a devilish watch fob from past presidential campaigns.

The nonprofit partnered with MullenLowe to develop a campaign based on data from its biannual customer and patient experience ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

It’s official, the top three markers that the holiday season is in full swing include hearing festive music on the radio (20% ...

The Boston Celtics lifted their 18th championship banner to the TD Garden rafters on Tuesday night. Unfortunately, the only Celtics fans who were able to watch Boston’s latest banner raising ...

Robert F. Kennedy Jr. has vowed to combat "the chronic disease epidemic in this country" in the Trump administration, with ...