California Attorney General Rob Bonta on Thursday announced his office has opened investigations into reports of price-gouging in the Southern California areas ravaged by devastating wildfires. “We have boots on the ground conducting investigations as we speak,” he said in a Thursday press conference.

Price-gouging rules in place because of the L.A. County fires apply even in cases of bidding wars for rental property, state Atty. Gen. Rob Bonta said.

Tenant advocacy groups, landlord associations and elected officials are condemning rent gouging after tens of thousands of people were displaced in deadly fires this month.