Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star ...

While countries around the globe battle overtourism, Switzerland is focused on trying to attract more affluent holidaymakers.

For decades, Switzerland’s pristine landscapes and elite reputation have made it a magnet for affluent travellers. The ...

Switzerland Tourism works in close collaboration with tourism partners at home, and abroad to offer visitors an unforgettable experience. Swiss tourism is at the center of our attention!

Waking to early-morning sounds from the railway station opposite my room is the perfect start to a grand train tour of ...

This article unveils the top places to visit in Switzerland, where each destination is adorned with breathtaking landscapes ...

Or head to Zürich West for creative spaces and contemporary art shows. Before Switzerland Tourism and Hotellerie Suisse award the Boutique & Design Hotels and Lodgings stamp of approval, they ask ...

Switzerland is known around the world for its chocolate, cheese, charming towns and scenic landscapes. Everywhere you turn, you're treated to a little bit of history and a little bit of nature's ...

On March 7, the Boston Bruins traded Charlie Coyle and a 2026 fifth-round pick to the Colorado Avalanche in exchange for ...

With three titles on the line for the last event for the FIS Freeride World Tour by Peak Performance, the stakes are high and ...