For years, personalization has been retail’s magic word. The promise was simple: show each shopper exactly what they want and they’ll buy more.

It started with a TikTok that went viral. Creator Livi Rae (@livi_rae7) looked straight down the camera and asked: “Boy mums and boy dads, what the hell is going on with your sons?” She wasn’t being ...

The band are due to make their long-awaited return to the stage this November for a run of 20 arena concerts across five cities. It’ll mark their first performances together since 2018. Kicking off in ...