Experts say it could be too late for Tesla to "separate the man from the machine" as Elon Musk's personal brand hits an all-time low.

Tesla and Musk are synonymous. Most Americans cannot name the chairperson of Waymo or Volkswagen or Uber. For better or worse ...

Also: Texas school district spare kids from frontal nudity on Virginia seal. Tilman Fertitta roasts Mavericks. Rockets fan ...

Rule changes announced by the Trump administration could allow automakers to report fewer crashes involving self-driving cars ...

Tesla's first-quarter figures showed declines in both auto deliveries and revenue. Quarterly deliveries dropped 13% to ...

Gerber, an early Tesla investor, told BI previously that it doesn't matter if Musk returns to Tesla, and that a lot of brand ...

Beyond Waymo's robotaxi expansion across the country, Alphabet CEO Sundar Pichai teased there's "future optionality around ...