The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel is standing by its newly unveiled logo but has apologized to customers upset by the change. Newsweek reached ...

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

MacWaters' alleged resume attached to an X post also listed roles at Jaguar Land Rover UK, Bud Light, Netflix and other ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right-wing commentators.

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew a right-wing backlash and tanked the chain’s stock.

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the chain insists.