Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

The backlash over Cracker Barrel's new logo ignores the fact that the company once openly fired gay workers, sparking a ...

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

Cracker Barrel admitted Monday it could have unveiled its new logo better after facing backlash from some customers and right ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

According to the latest financial reports, two of the three largest shareholders of Cracker Barrel stock are Blackrock, Inc.

The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron ...

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Cracker Barrel said its ‘Uncle Herschel’ character will still be a part of its branding, even if he isn’t on the sign ...