Leadership at Walt Disney Studios has been pressing Hollywood creatives in recent months, multiple sources tell Variety, for movies that will bring young men back to the brand in a meaningful way. “Young men” is defined here by sources as ages 13-28, aka Gen Z.

The entertainment giant has been on the hunt for new IPs and pitches, with a focus on global adventures and treasure hunts.

The person reportedly tasked with finding new content is the President of Disney Live Action Studios and 20th Century Studios, David Greenbaum. Disney's live-action film sector has certainly been lacking in recent years. It seems like what the studio needs is a viral success like A Minecraft Movie to pull in those younger male viewers.