NIL has been a hot topic of conversation surrounding the college football landscape in recent years since its approval in ...

One of the best parts about being a recruit these days is the opportunity for high visibility. With so many recruiting ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

Texas seems to be losing more than winning in key recruiting battles, but experts believe the Longhorns still have a chance ...

CBS Sports reached out to several top schools in search of transparency as the post-House v. NCAA settlement era begins ...

Throughout the offseason, Brett Yormark has emphasized the Big 12’s preference for a 5+11 format for the College Football ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The Big 12 is looking for new powers to emerge in the new landscape of college football. The rewards for the winners could be ...

Deion Sanders didn't disclose much about his health situation in his first public appearance in over two months, but the ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...