The bathroom. A mom stands behind her daughter, both of them staring at the mirror. A brush in hand, elastics up her wrist, the mom works tirelessly to create a braid on her daughter that emulates the strength and power of a demon slayer.

Netflix's animated musical KPop Demon Hunters is quickly becoming an unstoppable force in entertainment, and the sing-along limited theatrical event is the perfect example.

Arden Cho was going to retire from acting until the animated phenomenon K-Pop Demon Hunters came her way. Her life may never be the same.

Rumi may be slaying demons onscreen, but her snakey purple ponytail has fans spellbound — and they're scouring TikTok to learn how it's done.

They’re reaching new heights. “KPop Demon Hunters” fever is gripping New York, with the stars of the wildly popular animated Netflix film lighting up the Empire State Building on Friday. The movie, which premiered on Netflix in June,

Burt is a contributor for TIME. Zoey (voice by Ji-Young Yoo), Rumi (voice by Arden Cho) and Mira (voice by May Hong) in KPop Demon Hunters Zoey (voice by Ji-Young Yoo), Rumi (voice by Arden Cho) and Mira (voice by May Hong) in KPop Demon HuntersCourtesy of ...

Two months after premiering on the streamer on June 20, HUNTR/X and the Saja Boys are hitting the big screen with a special sing-along version of KPop Demon Hunters, coming to select theaters on Aug. 23 and 24. Fans are invited to belt out songs alongside Rumi (Arden Cho), Mira (May Hong), and Zoey (Ji-young Yoo).

You don’t have to be a fan of K-pop or fantasy to be able to relate to the half-demon feeling like she had to hide part of her true self from the outside world. Keeping her patterns hidden could be a metaphor for so many things, and I loved the movie’s message of embracing your truth, inner demons and all.