The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says ...

Cracker Barrel is sticking with its new logo. But the chain is also apologizing to fans who were angered when the change was ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

Caitlin Clark has dropped her official logo as a Nike signature athlete. It's the first step to a signature shoe, which is ...

As for the logo itself, it holds a very simplistic design as it features two interlocking C's above the iconic Nike "Swoosh" ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...

The University of Texas has signed a multi-year sponsorship with Austin-based health brand Humann, marking the first time ...