LSU football head coach Brian Kelly said on his weekly radio show Thursday that the Tigers' 2025 roster costs "about $18 ...

In a new detailed report, the Georgia Bulldogs football transfer's real NIL salary has been revealed playing for the Miami ...

The growth of NIL is expanding to 337 high schools as David Thibodaux boys basketball Kortlan Williams signs first ever brand ...

Tennessee transfer and new UCLA quarterback Nico Iamaleava’s NIL salary is revealed before the 2025 college football season.

Texas Tech’s Matador Club has raised $63.3 million since 2022, fueling recruiting, facilities, and national attention as the ...

After backing up No. 1 2025 NFL Draft pick Cam Ward, Mateer took over the starting role for the Cougars as a first-year ...

First, it was Savion Hiter, who is from Virginia and is heading up north to Michigan to play as a freshman. Hiter is ranked as the top running back in the Class of 2026 and has Ohio State among his ...

In Oklahoma, Friday night lights are serious business. Now, a new partnership could let high school athletes benefit from ...

Nebraska quarterback Dylan Raiola's impressive NIL figure has been revealed for the 2025 season. On3's Pete Nakos reported Thursday that Raiola has ...

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

The Beavers announced the hiring of Kyle Bjornstad — a former basketball player and administrator at OSU who founded the Dam Nation collective in 2022 — as the athletic department’s new general ...

ROCKINGHAM COUNTY, N.C. — Trooper Wright, an amputee will make history on Saturday, when he signs a Name, Image, and Likeness ...