PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hair fragrances, unlike traditional perfumes, don’t have alcohol in them so won’t dry your hair out. Shop our favorites from ...

W hen Chanel launched the original Chance in 2002, it was one of my first introductions to luxury fragrances. It didn’t smell ...

People spotted the fragrance in the store's line-up and quickly noticed the 'inspiration' behind this 'intoxicatingly sweet' ...

Cherry, peach, pear, and berry perfumes are trending, but Alexis Grugeon, senior perfumer at Givaudan, says tropical and ...

WITH the cost-of-living crisis soaring, affording the finer things in life is becoming increasingly challenging for many cash ...

Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

A little-known hack has left many shoppers happy about a perfume atomiser “perfect” for holidays. One excited fan shared ...

Jo Malone fans are racing to buy five of the brand's bestselling perfumes for a little over 40p each. The Jo Malone London ...

Need ideas for finding the perfect perfume combination? We talked to a fragrance expert to unlock the secret to creating the ...

In March, it did with the release of “Greenpoint,” the company’s latest perfume. “Greenpoint has really been on the list for ...

"This smells like feminine luxury. It’s such a complex fragrance. Beautifully crafted. I know fragrance is deeply personal, ...