Discover how marketers can transition from a narrow focus on ROI to embracing ROE, fostering meaningful brand experiences and ...

Everyuth adopted a content strategy that mirrored the scroll culture: snackable, authentic, and platform-native, rather than ...

Explore how Hongqi, once a symbol of China's national pride, has revitalized its brand and is expanding into overseas markets with innovative electric vehicles and premium offerings.

Orkla India, owner of MTR and Eastern brands, plans acquisitions to boost its portfolio and focuses on ready-to-eat meals and ...

The ICC and JioStar have jointly refuted media reports suggesting uncertainty around their media rights agreement in India.

Coca-Cola announces Henrique Braun as its new CEO, leveraging his vast experience in Latin America and China to drive growth ...

California-based Reddit Inc.'s suit filed in the High Court follows a case filed last month by Sydney-based rights group ...

Netflix's acquisition of Warner Bros for $82.7 billion raises questions about the future of cinema attendance and the impact ...

Tim Cook, CEO of Apple, urges US lawmakers to reconsider child online safety measures that may infringe on privacy rights. He ...

Pier Silvio Berlusconi, CEO of MFE, prefers Paramount's Skydance over Netflix for Warner Bros amid a major streaming shake-up ...

The Ministry of Information and Broadcasting has reinforced that online streaming platforms must implement robust age-gating ...

Microsoft CEO Satya Nadella announces a major investment in India’s AI infrastructure and partnerships with leading IT firms ...