Discover how marketers can transition from a narrow focus on ROI to embracing ROE, fostering meaningful brand experiences and ...

Everyuth adopted a content strategy that mirrored the scroll culture: snackable, authentic, and platform-native, rather than ...

Explore how Hongqi, once a symbol of China's national pride, has revitalized its brand and is expanding into overseas markets with innovative electric vehicles and premium offerings.

Orkla India, owner of MTR and Eastern brands, plans acquisitions to boost its portfolio and focuses on ready-to-eat meals and ...

Coca-Cola announces Henrique Braun as its new CEO, leveraging his vast experience in Latin America and China to drive growth ...

The ICC and JioStar have jointly refuted media reports suggesting uncertainty around their media rights agreement in India.

Pier Silvio Berlusconi, CEO of MFE, prefers Paramount's Skydance over Netflix for Warner Bros amid a major streaming shake-up ...

Netflix's acquisition of Warner Bros for $82.7 billion raises questions about the future of cinema attendance and the impact ...

The Ministry of Information and Broadcasting has reinforced that online streaming platforms must implement robust age-gating ...

Microsoft CEO Satya Nadella announces a major investment in India’s AI infrastructure and partnerships with leading IT firms ...

Microsoft CEO Satya Nadella is creating a cricket app in his free time, inspired by the sport's values. With Microsoft investing $17.5 billion in India, Nadella shares insights on leadership through ...

The global advertising market is projected to grow by 8.9% by 2025, reaching USD 1.19 trillion. This growth is increasingly concentrated among major tech companies like Alphabet, Amazon, and Meta, ...