In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a ...

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other ...

Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop ...

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...