Acquiring Scibids and Rockerbox is about making DoubleVerify more attractive to potential customers and stickier with ...

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.

DoubleVerify's acquisition of Rockerbox marks another step in its development from an ad verification provider into a ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … A concept known as ...

Streaming TV advertisers still lack transparency. So Rain the Growth Agency created its own way to get more transparency into ...

Digital advertising is like craps, says Aditude’s Justin Wohl. It’s about tuning out the noise while placing safe bets that ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...