For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery.

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

People in New York City are bombarded by ads at every turn -- but targeted ads for marketing professionals can still pack a ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...

American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business.

When The Trade Desk started paying more attention to the sell side of the ad tech business, they wanted to improve inventory ...

CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and ...