The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, ...