The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of ...

KFC’s new ‘Taste the epic’ campaign celebrates the brand’s range of bestselling menu items—from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

Our weekly news roundup includes the latest appointments and account-wins from Think Design, Spicetree, greytHR, Arré Studio, ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...