The healthcare-first experiential agency promises compliance-led campaigns that balance scientific rigour with scale.

As Meta rolls out Vibes and its Digital Utsav playbook, the company positions AI tools at the heart of India’s festive ...

After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw ...

The transaction, expected to close by the end of 2025, will take IAS private while Novacap backs its AI-first technology ...

Clean Creatives has spotlighted fossil fuel marketing, but Paul Mottram says the industry must now channel its influence into ...

The Trade Desk research shows that 90% of them turn to the open internet to explore interests, compared with 83% who do so ...

Against this backdrop, Rajamouli lends his signature spectacle to Hero MotoCorp’s launch of the Destini 125. This premium scooter is introduced with the drama of a futuristic yantra, engineered to ...

Haymarket Media Group has acquired Marketing Week, Creative Review and Festival of Marketing from Centaur Media. The M&A deal ...

We need every faction of the media ecosystem — entertainment, news and advertising — to lock arms. Our company motto is ...

Sustainability must be treated as a core business tenant. It shouldn’t be a topic that can be seen as the flavour of the ...

Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.

Linear TV is narrowing but sharpening, with live sport, reality shows and cultural tentpoles driving attention, co-viewing and media planning resets.