The latest league and sports marketing news. Humana launched Invite, a fully integrated marketing campaign positioning ...

At 87, Worldwide Partners is tearing up the holdco playbook with no HQ, no hierarchy—just a network out to prove that being ...

The catch is that the brands or agencies won’t know who exactly worked on their ideas, because the network is completely ...

That was the jarring reality confronting Bay Area residents as ReloShare and Adam&EveDDB U.S. launch No Room to Dream, an immersive installation that transforms vehicle backseats into intimate ...

Bucci spoke with Campaign about upcoming projects, including a creator network, and reflected on the past 100 days after returning to the independent agency.

Publicis' upbeat growth forecast is in contrast to a number of other holdcos, the majority of which are projecting low or declining growth; most notably, WPP expects an annual revenue drop of between ...

Demand-side platform The Trade Desk (TTD) has announced a new partnership with commerce media technology company Koddi that ...

The New York Times’ Chris Wiggins and The Coca-Cola Company’s Pratik Thakar will open and close, respectively, the second ...

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

The chief brand officer of the popular drinkware brand shares the approach to staying fresh, relevant and true to its ...

Amex is the latest payments platform to join the commerce media space, following entrants such as Chase, PayPal and ...

The organization’s annual StratFest event touched on converged thinking, AI and the role of curiosity in upskilling.