Razor brand Dollar Shave Club hosted 23 men on three-day retreat for them to test the new product and deliver the campaign ...

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, co-CEO Jenica Myszkowski ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

Toys and entertainment brand PopMarket says Temu is its fastest growing sales channel. The time is right for U.S.-based retailers to sell on Chinese-based marketplace Temu, said Tim Hinsley, senior ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

The NFL is a year in to a new influencer marketing strategy that engages sports fans across four key verticals: music, fashion, gaming and fitness. Chief Marketer spoke with Ian Trombetta, the NFL’s ...