Pret has not had a marketer in the C-suite since the departure of its former chief customer and growth officer in 2022.

According to the research, the typical B2B customer journey now involves 6.8 buyer stakeholders across an average of 3.7 ...

Email signatures are an opportunity to reach customers thousands of times a day in a totally brand-safe and adaptable way, if ...

Investment from brands has been significantly more prominent than in recent years. Brands have seen a significant ripple ...

The Guardian’s head of marketing discusses how the media company is blending heritage with innovation and building awareness ...

Whether the ‘more with less’ mentality is positioned as a challenge or opportunity is half the battle for B2B marketers ...

Ensuring the CFO sees marketing as “growth insurance” rather than an expendable cost won’t come from grand gestures, but a series of deliberate, compounding moves that prove its value.

OpenAI is launching its first “large-scale” brand campaign for ChatGPT today (28 September), focusing on the personal ...

As the US and China edge closer to a deal, experts believe what happens next will be “critical to TikTok America’s success”.

SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.

As Domino’s renews its partnership with Havas Media Network for the 27th year, its CMO and the agency’s CEO discuss the ...

Seven decades on from the launch of Britain’s first TV ad, Compare the Market, Sport England, Just Eat and ITV reflect on ...